Lille Application 01 Lille Location Guide Lille Application 02 Lille Application 03

Identity system for Lille Metropole: Representing a Diverse Community

My team created a flexible identity system for the district of Lille, France. It's rooted in the concepts of diversity and textiles, elements central to Lille’s personality. The system can be used separately for each of the district’s main cities or together for district-wide elements. This application emphasizes the unity of the area and leaves visitors with a lasting positive impression.

Client: Personal, 2013

Context: MFA Core Studio course at MICA

Task: I worked in a team of four to conceive of and research the project, develop the identity system, and create applications. I focused on research and concepting, then the application of the system.

Chart Example 04 Chart Example 02 Chart Example 01 Chart Example 05 Chart Example 06

Javascript Touch Framework for Data Visualization: Data Made Beautiful

Sencha Inc. brought me in to create a visual style for their touch charting product. They wanted something bright and modern, a default look that companies would choose to keep when using the product. The colors were selected based on research about color contrast and high-impact color combinations, but they also work well from a purely aesthetic standpoint.

Client: Sencha Inc., 2012

Context: Senior UX Designer at Momentum

Task: I was the sole visual designer working with a team of developers and product designers.

Box Dog Bikes Website Mockup 01 Box Dog Bikes Website Mockup 02 Box Dog Bikes Website Mockup 02 Box Dog Bikes Collateral 01 Box Dog Bikes Collateral 02

Bicycle Shop Website: Come Along for the Ride

Box Dog Bikes had evolved from an irreverent, do-it-yourself group of cyclists to a high-end bicycle and lifestyle shop. The owners wanted a new website that reflected their aspirations but stayed true to their roots. To achieve this, the site mixes the owners’ photography of favorite rides with simple interface elements in transparent black, gray, and white.

Client: Box Dog Bikes, 2012

Context: Sole Designer at Sherwood &Forbes

Task: I created mockups of the pages, selected images, created diagrams, and helped edit text. I also worked with a PHP developer to create the website in Wordpress.

App a Day Website Mockup 01 App a Day Website Mockup 01 App a Day icons

Spoof iPhone Apps: Are we too plugged in?

I created an iPhone application concept every day for fourteen days as an exercise in rapid design thinking. The apps form a dystopic family that lampoons society and blurs the lines of what is possible, what is legal, and what is worthwhile. See the whole set.

Client: Personal, 2012

Context: MFA Core Studio course at MICA

Task: The assignment was to create a designed piece every day for two weeks.

Book Book 01 Book Book 02 Book Book 03

Diagram of Important Books: Library as Autobiography

I created a diagram of eight books that represent me as a reader, a designer, and a person. This diagram is the opening spread of a book about my literary influences that is going to be produced in print and digital (an iPad app created in Adobe DPS).

Client: Personal, 2013

Context: MFA Core Studio course at MICA

Task: The assignment was to create a diagram of eight books that are personally important.

Escape Magazine Spread: The Aleph Escape Magazine Spread: Cabin Porn Escape Magazine Spread: Transition Escape Magazine Spread: Crown Street Escape Magazine Spread: Cover Escape Magazine Spread: Paper

Aggregate Magazine: Browseable Print

We are constantly consuming information. New modes of consumption both enrich and corrupt this process. Aggregate intends to take what is new—constant access to an unending flow of topics, presented across media, authored by people across space and time—and combine it with what is not—the opportunity to spend an afternoon enthralled by a single publication. The pilot issue presents poetry, fiction, non-fiction, art, and film about escape. The varying contributions are marked by changes in typography and paper.

Client: Personal, 2012

Context: MFA Publication Design course at MICA

Task: The assignment was to curate, design and produce the pilot issue of a magazine.

URDrive Mockup 01 URDrive Mockup 02 URDrive Mockup 03 URDrive Mockup 04 URDrive Mockup 05

Portable File Storage Application: Bring your desktop with you

The URDrive application launches a portable desktop and media center from a USB drive. Targeted at people who do not have their own computer, the application allows users to structure their documents, music, and photos on the drive to provide a consistent, PC-like experience. The semi-transparent window system and user-defined background emphasizes the personal aspect of the application.

Client: Kingston / URDrive, 2010

Context: Senior UX Designer at Momentum

Task: I designed the original framework, then provided art direction for the remaining screens.

Huam Newsletter Winter Cover Huam Newsletter Summer Cover Huam Newsletter Interior Huam Newsletter Exterior

Art Museum Group Biannual Newsletter: Modernizing Harvard

I redesigned the biannual newsletter put out by the Harvard University Art Museums. The new template leaves behind the staid, serious Harvard look and embraces a more contemporary aesthetic. It aims to draw in a younger demographic, make current members feel in-the-know, and emphasize the museums’ place as a cultural outlet.

Client: Personal, 2012

Context: MFA Publication Design course at MICA

Task: The assignment was to design two issues of the HUAM newsletter with predefined content.

Otter Poster Top Otter Poster and Detail Otter Book 01 Otter Book 02

Otter Biodiagram: Life is Wonderful, Dive Right In

My alter-ego is Otter. He's an easy-going, intuitive, passion driven designer who lives somewhere between the human and animal worlds. To flesh out this character, I created a poster that diagrams Otter's life and a miniature book that details his philosophy

Client: Personal, 2012

Context: MFA Core Studio course at MICA

Task: The assignment was to imagine an alter-ego and create one or more pieces about this person.

Want to see more projects, work together, or talk about design? I'd love to hear from you.
Email emma at sherwoodandforbes.com.